Category: Uncategorized
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Brooke talks election coverage with Facebook
Ahead of the 2020 November elections, Brooke was invited by Facebook to discuss how its Crowdtangle tool is useful in strategizing election coverage on both Facebook and Instagram. The discussion, which was held both as a private presentation for Crowdtangle users and later as part of ONA 2020, looked at what makes content “thumb stopping”…
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I’m a deputy managing editor now. This is how I do my job:
I was recently promoted to be the deputy managing editor of social at The Hill. What does that mean? I help manage our team of social media curators and work directing the flow of breaking news stories and social stories for our website. Sometimes I’m simply helping find the best way to package content on…
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A look back at my time at TNR
When The Orange County Register changed ownership in the spring of 2016 and I was laid off, I felt like I might not stay in journalism. It was my first job out of college, reporting is hard to break into, and I was lucky I lived at home and could even afford my student loans,…
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YouTube’s Guide to Breaking The Social Media Code (from SMLA)
Last month I covered Social Media Week L.A., a conference on all things social media marketing, public relations and “content”. The full collection of stories I wrote can be found here. Below, I’ve included one of the more interesting pieces from the heads of social at YouTube: In “LOL Watch This!” Victor Piniero, SVP of Social…
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9 months, 3 cover stories
I graduated from college nine months ago. Which is weird because working full-time makes it feel more like a year and a half ago. If you read this blog or even my about section or just know me in general, you know that during that time I have interned and since bene hired at The Orange…
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I interviewed the guy who inspired Dr. Alan Grant in Jurassic Park
I recently interviewed Dr. John (Jack) Horner about coming to Chapman University in Orange as a fellow. He’ll be leading research and teaching classes on education – not dinos – but I talked to him a little bit about both. The following is the interview I had that was published in The Orange County Register…
Brooke Seipel 