Author Archives: Brooke Seipel

Brooke talks election coverage with Facebook

Ahead of the 2020 November elections, Brooke was invited by Facebook to discuss how its Crowdtangle tool is useful in strategizing election coverage on both Facebook and Instagram. The discussion, which was held both as a private presentation for Crowdtangle users and later as part of ONA 2020, looked at what makes content “thumb stopping”Continue reading “Brooke talks election coverage with Facebook”

THE HILL: Kaepernick launches fund to pay for lawyers of arrested George Floyd protesters

Former NFL star and activist Colin Kaepernick launched a legal fund on Friday to pay for top defense lawyers to represent those arrested while protesting the death of George Floyd in Minneapolis. The fund, called The Know Your Rights Camp Legal Defense Initiative, states on its website: “When there is an injustice within our community, it is our legal right to address it, by anyContinue reading “THE HILL: Kaepernick launches fund to pay for lawyers of arrested George Floyd protesters”

THE HILL: Penguins wander empty art museum, director says they seem to prefer Caravaggio over Monet

The penguins at the Kansas City Zoo have been lonely without visitors during the coronavirus pandemic, so their human caretakers decided to take them on a field trip to the local art museum. In a video that has quickly racked up tens of thousands of views, a family of penguins is seen wandering freely through The Nelson-AtkinsContinue reading “THE HILL: Penguins wander empty art museum, director says they seem to prefer Caravaggio over Monet”

I’m a deputy managing editor now. This is how I do my job:

I was recently promoted to be the deputy managing editor of social at The Hill. What does that mean? I help manage our team of social media curators and work directing the flow of breaking news stories and social stories for our website. Sometimes I’m simply helping find the best way to package content onContinue reading “I’m a deputy managing editor now. This is how I do my job:”

NEW REPUBLIC: The climate change election that didn’t happen

At a campaign rally in Florida on Tuesday, Al Gore and Hillary Clinton spent a whopping 46 minutes on climate change—the most attention given to the issue so far in the general election. But for many media outlets, the news hook wasn’t that the star of An Inconvenient Truth was bolstering Clinton’s environmental bona fidesContinue reading “NEW REPUBLIC: The climate change election that didn’t happen”

YouTube’s Guide to Breaking The Social Media Code (from SMLA)

Last month I covered Social Media Week L.A., a conference on all things social media marketing, public relations and “content”. The full collection of stories I wrote can be found here. Below, I’ve included one of the more interesting pieces from the heads of social at YouTube: In “LOL Watch This!” Victor Piniero, SVP of SocialContinue reading “YouTube’s Guide to Breaking The Social Media Code (from SMLA)”