Author: Brooke Seipel
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5 mistakes to avoid when launching your organization’s TikTok
We’ve been helping organizations launch and create content for their TikTok accounts and wanted to share what we’ve learned along the way. The platform is so helpful for finding and engaging new audiences, but there are some important things to consider when you’re getting started. Here are some mistakes we’ve seen (and learned from personally): […]
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Brooke talks election coverage with Facebook
Ahead of the 2020 November elections, Brooke was invited by Facebook to discuss how its Crowdtangle tool is useful in strategizing election coverage on both Facebook and Instagram. The discussion, which was held both as a private presentation for Crowdtangle users and later as part of ONA 2020, looked at what makes content “thumb stopping” […]
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THE HILL: Kaepernick launches fund to pay for lawyers of arrested George Floyd protesters
Former NFL star and activist Colin Kaepernick launched a legal fund on Friday to pay for top defense lawyers to represent those arrested while protesting the death of George Floyd in Minneapolis. The fund, called The Know Your Rights Camp Legal Defense Initiative, states on its website: “When there is an injustice within our community, it is our legal right to address it, by any […]
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THE HILL: Penguins wander empty art museum, director says they seem to prefer Caravaggio over Monet
The penguins at the Kansas City Zoo have been lonely without visitors during the coronavirus pandemic, so their human caretakers decided to take them on a field trip to the local art museum. In a video that has quickly racked up tens of thousands of views, a family of penguins is seen wandering freely through The Nelson-Atkins […]
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Travel photography.
While stuck inside, thought it would be fun to reminisce on travels. Here are a few of my favorite pictures I’ve taken:
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I’m a deputy managing editor now. This is how I do my job:
I was recently promoted to be the deputy managing editor of social at The Hill. What does that mean? I help manage our team of social media curators and work directing the flow of breaking news stories and social stories for our website. Sometimes I’m simply helping find the best way to package content on […]
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Covering Obama’s last press conference
Obama to press: Having you here keeps us honest Obama opens up on post-White House plans Obama: We’re going to have presidents of every race, creed Obama tells press ‘good luck’ rather than goodbye
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A look back at my time at TNR
When The Orange County Register changed ownership in the spring of 2016 and I was laid off, I felt like I might not stay in journalism. It was my first job out of college, reporting is hard to break into, and I was lucky I lived at home and could even afford my student loans, […]
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NEW REPUBLIC: The climate change election that didn’t happen
At a campaign rally in Florida on Tuesday, Al Gore and Hillary Clinton spent a whopping 46 minutes on climate change—the most attention given to the issue so far in the general election. But for many media outlets, the news hook wasn’t that the star of An Inconvenient Truth was bolstering Clinton’s environmental bona fides […]
Brooke Seipel 