Ahead of the 2020 November elections, Brooke was invited by Facebook to discuss how its Crowdtangle tool is useful in strategizing election coverage on both Facebook and Instagram. The discussion, which was held both as a private presentation for Crowdtangle users and later as part of ONA 2020, looked at what makes content “thumb stopping” and how learning from post performance can help audience engagement teams best package content in a way that resonates with your readers/viewers.
The discussion is available at the below link from the Online News Association.
Brooke Seipel 
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